Our aim is to communicate about our brands in the media broadly, with a recognizable approach, and to convey the feel of our brands. We want to communicate the joy of outdoor activities and quality leisure time, the empowering effect of nature, well-being, and responsibly manufactured products. Our entire communication springs from the value base of our brands and Bonge, which is built on a passion for what we do, responsible action, appreciation of nature, caring for the environment, ethics, respect for people and animals, product longevity, and high product performance/quality.