Read more about our services, how we add value to brand building and distribution
We handle the brand building, sales, distribution. marketing, communication, PR, conceptualization, warehousing and aftersales of our brands with great passion and a big attitude in Finland, Estonia, Latvia and Lithuania, and we work with the most skilled retailers, influencers, and all other wonderful people in our field. And a couple of other things too.
We don't just sell (and customers don't just buy).
At Bonge, we have more than 35 years of experience in creating assortments tailored to each customer's needs, location, and goals. We always seek long-term partnerships rather than quick, one-sided sales results. We aim to grow together with our customers, finding solutions and the right selections for each one, so we can succeed together and deepen our collaboration. With our brands, we also want to bring responsible, ethical, and long-lasting eco-friendly products to store selections.
In our Helsinki, Lauttasaari location, we have the offices and a 1000m2 warehouse as well as approximately 600 square meters of showroom space where each of our brands is displayed in its own area. The purpose of our showrooms is to comprehensively present each brand's selection and enable efficient and easy work with the products. Visiting our showroom is also the most effective way to get a feel for each brand and to gain a good overall picture of the brand. We are constantly building and updating the showroom for our customers and the press, so you are warmly welcome.
The purpose of our advertising and marketing is to communicate about our brands broadly, with a recognizable approach, and convey the essence of our brands. We want to communicate the joy of outdoor activities and quality leisure time, the empowering effect of nature, well-being, and responsibly manufactured products. Our entire communication stems from the value base of our brands and Bonge, which is built on responsible action, appreciation of nature, caring for the environment, ethics, respect for people and animals, durability of products, and high performance/quality of products. Marketing today is about constant reacting, living in the moment, and producing material and content. For this reason, we have decided to keep almost all marketing threads in our own hands and produce almost all material ourselves. This also benefits our retailers, who receive tailored materials for their use very quickly.
We want to tell the story of our brands, offering consumers the opportunity to relate and find new directions and goals in their lives. Our marketing, like all our operations, is long-term, and we do it extensively using various media. Because our brands' consumer base is wide in age distribution, we do not slavishly follow only marketing trends but expand our media selection so that we reach our audience, who want to enjoy quality leisure time, for example, by hiking, walking, golfing, sailing, skiing, cycling, fishing, trekking, moving with a dog, traveling, or yoga. This is a large group of consumers. Therefore, ambitiously, our marketing covers social media, influencer marketing, the press, co-advertising with retailers, POS materials in stores, outdoor advertising, and online marketing. The national accounts we operate on Instagram and Facebook are @jackwolfskin_fi, @sigg_finland, @lowa.fi, and @super.natural_finland. Additionally, both channels also have Bonge's accounts through which you can follow our company's activities in real-time because at some point we realized that although our focus is on the visibility of our brands, the Bongecompany's story is closely linked to them, and we want to showcase the people behind all this work. In Bonge, personalities are allowed to shine, and we are proud of our team. Additionally, the story of our family business is the cornerstone of our identity and is also conveyed to our customers, from whom the initial request for Bonge's account originally came.
We want to collaborate with genuine, life-loving, and wonderful people. All our partnership projects start when the values and chemistry of the brands, Bonge, and people meet. We don't want to create anything superficial; all content must be authentic and come from the heart. Over the years, a fantastic group of friends, properly called influencers, has formed around us. To us in Bonge, they are dear, and our activities are based on a mutual symphony. All our influencers share a love for responsible and durable products, honesty in the face of life, a desire for adventure in their field, appreciation of nature, a curious attitude to life, a desire to spend quality leisure time doing what they love, and a heart in the right place. Our collaborations are long-lasting because we want to invest in them and also offer influencers the opportunity to find new dimensions through us.
We have started our own PR operations, which means we inform the press about our novelties and journalists are welcome to visit our showroom and enjoy the new winds of responsible and quality leisure time. Depending on the brand, we are always a year or half a year ahead in the showroom. Our advantage for journalists is that we have many brands under one roof and lending for shooting is straightforward. We also handle product placements for tests ourselves. Influencers are also always welcome to explore upcoming novelties. Bonge is famous for the fact that there is no threshold to come to us and the reception is guaranteed to be warm.
In Bonge, we build and promote brands. We want to tell the stories of our brands and show our market all that our products have to offer. Comprehensive brand communication today, in our opinion, requires that collections do not remain hidden from consumers in showrooms and that brands receive the strong communication they deserve. We aim to offer a complete brand experience to consumers because this also promotes our customers' sales as our brands strengthen and consumers fall in love with them. Therefore, the primary purpose of our online stores is marketing, and they play an important role as the landing place for all our other overarching marketing and social media communication.
It's not enough that we know our products. Each of our brands has a significant history, soul, and technical attributes, which is why we want our retailers to receive training about both the products and the brand itself. This creates confidence to sell the products and pride in the brands being sold. This skill and feeling also transfer to the consumer. Depending on the size of the staff, we conduct training at our showroom, in stores, and also as separate, enjoyable events.
Our warehouse is located in Lauttasaari, Helsinki, from where we directly ship products from various brands, and naturally, some go directly to customers from central warehouses. The biggest advantage of our own warehouse is that we can replenish stocks with in-season products. This service we provide is particularly significant for LOWA, SIGG, Gerber, Fiskars, Gloryfy, super.natural, Nebo, True, and Skeeter Hawkin. Our willingness to serve is evident in our readiness to bear the inventory risk ourselves. Another advantage of our own warehouse is also the quick deliveries to the customer. Our own online stores also serve as replenishment warehouses for our retailers.
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There is magic in brands. We love brands that have their own story to tell, products that are high quality relative to their price, and activities driven by sustainable values and a genuine desire to move forward. Bonge Oy has built many brands from scratch for the Finnish market. We know how hard the work is and we are proud that our brands have achieved a permanent and continuously evolving position in the Finnish and Baltic markets. Building a brand is about passion, dedication, and caring for the brand's soul with every cell of our being. We are two generations who have honed our skills and understanding of what pieces need to be in place, when, and how they need to hit the mark in order for the brand to take off. It is not enough for us that our brands perform well for a period of time; we are building sustainable growth and increasing awareness both in our sales and marketing.
